The over-commercialised hype surrounding the Black Friday shopping frenzy was again targeted by the creators of the divisive party card game Cards Against Humanity with the repercussions still being felt on “Cyber Monday”.

    Dubbed “The Holiday Hole”, the campaign raised more than $100,000 in 48 hours to dig a completely pointless hole.

    Pre-empting the inevitable questions of why they were not giving the money to charity like previous anti-Black Friday stunts, there official response was, “Why aren’t YOU giving all this money to charity? It’s your money!” While those looking for something in return for the donation toward digging the whole were met with “A deeper hole. What else are you going to buy, an iPod?”


    “As long as you keep spending, we’ll keep digging. We’ll find out together how deep this thing goes” 

    This of course isn’t the first flirting with controversy around the Black Friday event, there is a long rap sheet of priors. In 2014, they offered up boxes of bullshit (literally) that an incredible 30,000 plus people snapped up. Last year the Black Friday stunt was offering absolutely nothing in exchange for $5, raising more than $71,000, which the team at Cards Against Humanity later documented how it exactly this money was spent on whatever they wanted in a blog. To date, they have amassed $4m from these Black Friday stunts since the game launched in 2012.

    The progress of the Holiday Hole was monitored on this years blog (fittingly holidayhole.com) and the digging was still ongoing into the early hours of Cyber Monday.

    While its controversial nature is undeniable, it is a sublime PR stunt that captures the ethos of the “card game for horrible people” mantra of Cards Against Humanity and actually provides a poignant commentary on society’s current state of obsessive and extreme commercialisation.

    Can’t wait to see what next years project will be…


    Jamie Glasgow
    Jamie likes stuff. He also like talking nonsense about said stuff. Said stuff includes, but is not limited to, board games, video games, film, TV, music, football, LEGO, books, cooking, politics, red wine, onesies and novelty hats. This proud Scotsman is the evil mastermind behind Tabletop Tales and Retro Requisition.

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